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Nadim Samna
- Dec 14, 2017
- 4 min
What are the distribution strategies applied by banks in Egypt? You may be surprised…
Most commercial banks in Egypt have ongoing projects to open new banking branches. Beyond just opening new branches, banks apply specific strategies for their distribution. Each bank follows the most efficient distribution strategy to reach its target customers. So, variances in the distribution strategy means targeting different customers’ segments. A big part of the global strategy of any bank can therefore be identified by analyzing its distribution strategy. Following our
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