I remember few years ago, I was arguing with a friend about Amazon’s strategy and whether it was wise to invest all its available cash flow to increase its market share. The main disagreement was about when is the right time for Jeff Bezos to cash the fruits of his success. For me, Bezos had already more money than he could ever spend, so why not pursue his strategy to make history. Last year, he passed ahead of Bill Gates as the richest man on earth and as it may seem as a c

Most commercial banks in Egypt have ongoing projects to open new banking branches. Beyond just opening new branches, banks apply specific strategies for their distribution. Each bank follows the most efficient distribution strategy to reach its target customers. So, variances in the distribution strategy means targeting different customers’ segments. A big part of the global strategy of any bank can therefore be identified by analyzing its distribution strategy. Following our

Egypt offers an enormous potential for banking services favored by 1) a large adult population reaching 60 Mn people, with less than 20% declare having a bank account, 2) encouraging GDP growth predictions of 5% for 2018 by the World Bank and 3) a set of deep ongoing reforms orchestrated by the Central Bank of Egypt. These are the main reasons for Egypt being one the fastest growing markets for banking services. According to the World Bank, only 14.6% of Adult Egyptians decla