I remember few years ago, I was arguing with a friend about Amazon’s strategy and whether it was wise to invest all its available cash flow to increase its market share. The main disagreement was about when is the right time for Jeff Bezos to cash the fruits of his success. For me, Bezos had already more money than he could ever spend, so why not pursue his strategy to make history. Last year, he passed ahead of Bill Gates as the richest man on earth and as it may seem as a c